Muslimplicity: The Beauty and Effort Behind Our Name
Shakespeare famously pondered, "What's in a name?" When it comes to 'Muslimplicity,' there's more than meets the eye, a depth that resonates with our core ethos. Our name is a union of two words: 'Muslim' - one who sincerely submits to the will of God, and 'simplicity.' But there's a beautiful irony here; while the term 'Muslim' is an active verb suggesting effort and striving, 'simplicity' suggests ease and clarity. Together, they encapsulate the sweet paradox of our faith and art.

The word 'Muslim' isn't just a label; it's an action, an ongoing journey of striving and effort. To sincerely submit to the divine will, as the concept of a 'Muslim' suggests, is a dynamic, ever-evolving process. Yet, there's a 'simplicity' in this submission, a peace that comes from aligning with our Fitrah, the innate disposition towards God and goodness that the Prophet (peace be upon him) spoke of. This simplicity is found in the heart of complexity, much like the art we create and curate at Muslimplicity.

Interestingly, adding 'simplicity' to 'Muslim' makes our name somewhat of a mouthful, a point not lost on our marketing advisors. In an age where search engine optimisation and easy recognition reign supreme, we've been nudged to consider a more 'digestible' name. But we've chosen to embrace the complexity and the challenge. Muslimplicity isn't meant for the casual window shopper. It's for those who appreciate the layers and depth, who understand that true beauty often requires effort, even a bit of struggle.

This sentiment is beautifully captured in the words of the poet and emcee Amir Sulaiman: "even the beauty of birth leaves its own scars." Our brand's inception, this 'birth' of Muslimplicity, comes with its unique challenges and complexities. It's a reminder that beauty and truth aren't always easy paths; they require effort, understanding, and sometimes, a willingness to grapple with what isn't immediately accessible.

In the end, the name Muslimplicity stands as a testament to our mission and vision. It's a bit difficult to pronounce, a little challenging to the tongue and mind, and that's precisely the point. It's a reflection of our belief that the journey to beauty and truth, much like the path of a sincere 'Muslim,' is one of active engagement, effort, and sometimes, a delightful tussle with the complexities of life. In that struggle, in that active striving, lies the true beauty of our art and our faith.
October 12, 2023 — Bilal Hassam

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